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The few that have been able to reach him believe him to be a deity – one who turned the scorched desert into a lush oasis
Using their powerful "LAMP" methodology (Logic
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Zag: The #1 Strategy of High-Performance Brands Condition:Very Good The few that have beenWhen everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra clear "whiteboard overview" style of the authors first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enoughtoday companies need radical differentiation to create lasting value
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